It is said, “everyone complains about the weather, but no one does anything about it.” I sit watching NFL Network‘s exclusive live Super Bowl 48 Selection Show. The location of the 2014 Super Bowl is being voted on. Three locations were on the ballot, but south Florida has just been eliminated. Why the drama — why all the fuss? This is the first time that a region which features historically freezing winters is considered a favorite to win such a prize.

No one does anything about the weather, but here in a Dallas hotel ballroom full of the 32 NFL owners and their representatives, they CAN do something about it. Choose the warmer climates of the south or the largest media market in the United States that typically, come early February, is buried in snow and ice. Legitimate tension exists as it has come down to a fourth vote… Commissioner Roger Goodell steps up to the podium and declares: “here is the decision of the clubs, Super Bowl 48, in February of 2014 will be played in New York / New Jersey.” With those words Pandora’s box has just been thrown open.

I will explain why in the days ahead…