The year was 1984 and the Dallas Cowboys organization was on the market. H.R. “Bum” Bright purchased the franchise for $84 million dollars from previous owner, Clint Murchison. Fast forward 25 years — in the coming weeks the NFL will see former University of Oklahoma quarterback, Sam Bradford receive about $50 million for the opportunity to play pro football. Bum Bright paid a total $84 million dollars for an entire franchise. With that he received stadium usage rights and a solid revenue stream by being the new owner of America’s Team. Sam Bradford will receive half that amount and might — might play quarterback for the St. Louis Rams.
Assuredly the economic landscape has undergone dramatic changes these past 25 years, but to that extent? The answer is an emphatic, NO! Rookie player salaries have spiraled out of control to the point that the highest paid player on many teams is a guy who has never played a single down in the NFL. Reality is, he may never play a down in the NFL. Teams that draft and subsequently pay these top draft picks are surely hoping they see the field of play. They further hope that these gentlemen will fill their multi-million dollar stadiums with fans, sell tons of jerseys, become the face of their franchise for a solid decade, and hopefully take them to the promised land of the Super Bowl.
(more…)












